Hi there I'm Samuel,

A passionate marketing professional specializing in strategy, branding, digital marketing, event management, and business consulting. Let's create impact!

2021 - PRESENT
Shiv Nadar University Chennai
Founding Manager - Marketing & Outreach

Leading strategic marketing, branding, outreach, and growth :)

2020 - 2021
SRM University, AP
Manager - Public Relations & Media Communications

Managed media relations, corporate communications, press outreach, and brand messaging

2012 - PRESENT
NBN Media
Co Founder and CEO

Leading NBN Media as a freelance consultant, specializing in promotions, digital marketing, web development and etc...

2018 - 2020
Kumaraguru College of Technology
Manager - Corporate Communications & Public Relations

Managed corporate communication and event management

2011 - 2012
MonaSys, Singapore
Business Analyst

Conducted market research for developing a social networking site 'Native Associates' for business and advertisement platforms

2011
JKK International Africa Ltd, Rwanda
Resident Engineer | Country Representative

Led operations, marketing and business development for the company's wood working, construction and logistics services across East Africa

Offered Services

As a vibrant marketing professional, I specialize in integrated TTL Marketing, Strategy, Business Consulting, Branding, Promotions, Admissions, and much more. Below are some of the key services I offer.

Branding

Creating strong brand identities, planning strategic promotions, and executing targeted campaigns to enhance brand visibility and market reach.

Marketing Strategy

Designing and implementing data-driven marketing strategies that ensure optimal market positioning, increased engagement, and sustained business growth.

Event Management

Planning and executing corporate events, product launches, and promotional activities to create impactful brand experiences and lasting impressions.

Digital & Social Media Marketing

Utilizing social media, content marketing, and online advertising to strengthen brand presence, boost conversions, and engage target audiences.

Admissions & Outreach

Managing admissions, conducting entrance exams, and executing outreach programs to attract prospective candidates and improve engagement.

Press & Media Relations

Building strong media networks, crafting compelling press releases, and managing media relations to enhance brand reputation and public perception.

Why Work With Me

I bring expertise in marketing, strategy, branding, and business consulting, ensuring tailored solutions for impactful results.

MARKETING EXPERTISE

Proficient in digital marketing, social media management, and advertising strategies to optimize brand presence and engagement.

EVENT & MEDIA RELATIONS

Experienced in organizing corporate events, product launches, and media outreach for maximum visibility and business growth.

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Professional Certifications

My commitment to continuous learning is reflected in my diverse portfolio of certifications, spanning artificial intelligence, digital marketing, and emerging technologies. These credentials demonstrate my expertise in cutting-edge marketing solutions.

AI & Technology Certifications

Artificial Intelligence Masterclass
Freedom With AI • Dec 2023
Prompt Engineering, Artificial Intelligence

Digital Skills: Artificial Intelligence
FutureLearn • Jun 2021

Advanced Marketing Technologies
IBM • Jun 2021

Digital Marketing Excellence

Certified Digital Marketing Master Course
Digital Vidya

Digital Skills: Web Analytics
FutureLearn • Jun 2021

Google Adwords Certification
Google

Emerging Technologies

Metaverse and NFTs for Marketing
LinkedIn • Jan 2023
Virtual Reality, NFTs

Bing Ads Accredited Professional
Microsoft

Social Media Foundations
LinkedIn • May 2021

Professional Accreditations

Admission Professional Certification
Meritto • Aug 2023
Credential ID: xS35K0lXmB
Valid until September 2024

Media & Communications

Introduction to Digital Journalism
Reuters

Social Media for Business
Loyola Institute Of Business Administration

Specialized Training

Advanced Marketing Technologies
IBM • Jun 2021

Digital Skills: Web Analytics
FutureLearn • Jun 2021

Research Publications

My research focuses on digital marketing's impact on higher education, exploring how digital channels influence student decision-making and enrollment processes. These publications contribute to understanding modern educational marketing dynamics.

Digital Marketing Impact on Higher Education Enrollment

International Journal of Health Sciences (April 2022)

A comprehensive study examining how digital marketing communications influence student enrollment decisions in Coimbatore's higher education institutions. The research revealed that digital platforms significantly aid decision-making through accessible information and streamlined admission processes.

Key Findings:

  • Digital platforms facilitate easier admission processes and fee payments
  • Institutions primarily use Facebook, Instagram, and YouTube for outreach
  • Student testimonials remain crucial despite digital information availability

Digital Marketing Communication Strategies in Higher Education

Psychology and Education Journal (November 2020)

A literature review analyzing digital marketing communication strategies' impact on student decision-making during the COVID-19 pandemic. The research emphasizes the shift from traditional to digital decision-making processes in higher education.

Key Insights:

  • COVID-19 accelerated digital transformation in education marketing
  • Content strategy should include text, images, infographics, videos, and podcasts
  • Proposed conceptual model for increasing admissions through digital marketing

Latest Blog Posts

Insights on modern marketing trends and their applications in various industries, with a special focus on digital transformation and emerging technologies.

Revolutionizing Marketing: The AI Transformation

Exploring how artificial intelligence is revolutionizing marketing approaches through personalization, predictive analytics, and automated customer interactions.

Topics Covered: Machine learning applications, AI-driven customer insights, ethical considerations

Data-Driven Marketing in the Digital Age

How businesses are leveraging big data analytics to create more effective marketing campaigns and drive measurable results in an increasingly competitive landscape.

Topics Covered: Analytics tools, consumer behavior patterns, ROI optimization

A few words from people that chose to work with me

"It was a pleasure to work with Sam, who has a deep understanding of the visual medium and its role in marketing. He is meticulous in his work and consistently keeps to the schedule drawn up after discussion. His valuable feedback and collaborative approach helps significantly improve the creative output."

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Kombai S Anwar
Writer, Photographer and Film Maker

"Sam is a kind-hearted, amicable person who is brilliant in his job. His dedication to work and attention to detail are truly commendable. The two things that I admire most about him are his reliability and readiness for challenges. His quest for upscaling and upskilling himself continues to inspire everyone around him."

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Ananya Sadhu
Assistant Manager Communications - SRM AP

"Sam is an intellectual and committed professional who excels in team collaboration. His expertise in marketing, business development, and brand management is exceptional. His friendly nature and approachable personality make him stand out. He consistently delivers results and proves to be an invaluable asset to any organization."

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Calvin Paul
Regional Head - Partnerships - ISDC Global
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Let's Connect

I'm always excited to collaborate on new projects and explore opportunities. Feel free to reach out through any of these channels.

Email

The quickest way to reach me

samuelpgiftson@gmail.com

Phone

Available during business hours

+91 99443 10604

LinkedIn

Connect professionally

View Profile

Location

Chennai, Tamil Nadu, India

Available for projects worldwide